Marketing: Class 12 Business Studies (UP Board) important questions and practice
Marketing is chapter 11 of 12 in UP Board Class 12 Business Studies. Below are the topics the paper draws from, the question types that come up again and again, and a free practice test on this chapter alone.
Topics in this chapter
- Marketing: meaning, features, functions and philosophies (production, product, selling, marketing, societal concepts)
- Marketing mix: product, price, place, promotion
- Product: classification, branding, packaging, labelling
- Pricing: factors affecting price
- Physical distribution and channels of distribution
- Promotion mix: advertising, personal selling, sales promotion, public relations
What examiners usually ask
- Distinguish between the selling concept and the marketing concept of marketing management
- Explain the functions of labelling with examples
- Identify and explain the sales promotion techniques described in the given case (e.g. 'buy one get one free', 'scratch and win')
Exam tip
Memorise the five marketing philosophies with their starting point, focus, means and end, and the sales promotion technique names from the textbook (rebate, refund, product combination, lucky draw, usable benefit) because case questions expect the exact term.
Marketing on other boards and exams
Frequently asked questions
What are the important questions from Marketing for UP Board Class 12?
The question types listed above repeat most often in UP Board Class 12 Business Studies papers for this chapter. Practise them with the chapter test and then attempt them inside a full previous-year paper under time.
Is Marketing in the UP Board Class 12 Business Studies syllabus?
Yes. Marketing is part of the current UP Board Class 12 Business Studies syllabus, as listed on this site from the prescribed textbook.
Can I practise Marketing MCQs in Hindi?
Yes. The chapter test and explanations are available in Hindi and English, with an AI doubt solver for any question.